Stop selling your product features and start selling using benefits.
The truth is customers are not bothered about your product features especially the specifications or even the ingredients.
Anything that is involved in you creating your products or services is not a matter of importance for them at all.
What really matters for them then?
There's only one thing.
The outcome.
What is the exact result or the outcome that you can deliver to them.
Meaning, you have to talk about the benefits of your products or services not the features.
So, start selling using your benefits and start justifying them using your features.
Go for it!
#salestips #smallbusinessowner #shareyourgrowth #mohanjaey
