Number 1 reason why your sales are not growing.
It's not market demand.
It's not your competitors.
It's not your price.
It's the risk.
The risk involved in buying or using your products or services.
Customers don't want to lose.
Your goal must be to minimize the risk and increase the chances for them to achieve the outcome they desire.
Communicate with them clearly on how you are lowering the risk for them.
When you do this successfully, sales will follow you.
Go for it!
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