It's not about your products, services, marketing or even pricing.
It's a simple mindset and strategy that is costing you a lot of money.
Good news is you can avoid this mistake completely.
The mistake is this:
Stop selling to everyone.
Brands can do this because they have all the knowledge, experience and resources but you are not a brand yet.
You cannot afford to make big mistakes.
You must target someone instead of everyone because you can become number 1 in that market.
Eventually, you can scale your business and make your target market broader.
So, remember to sell to someone not everyone.
Go for it!
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